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The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The-Matchmakers-The-New.pdf
ISBN: 9781633691728 | 256 pages | 7 Mb

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Ebooks and audio books free download The Matchmakers: The New Economics of Multisided Platforms FB2 MOBI iBook

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

The Matchmakers : The New Economics of Multisided Platforms by
The Matchmakers : The New Economics of Multisided Platforms (David S. Evans) at Booksamillion.com. Amazon. Alibaba. Facebook. Uber. These types of  Quantity vs. Quality: Exclusion By Platforms With Network Effects
Keywords: multi-sided platforms, network effects, exclusion, quality and quantity. royalties levied by the manufacturers1; some romantic matchmaking sites like The economics and strategy literature on multi-sided markets to date . The remainder of the paper is organized as follows: the next section  Attention to Rivalry among Online Platforms and Its Implications for
Coase-Sandor Institute for Law and Economics. 2013 their viewers coming back and to attract new ones. 3 Attention rivals are multi-sided platforms; they are intermediaries between suppliers and .. Matchmaker.com. Economic Focus: What is the Relevance of Multi-Sided Platform
The Economics of Multi-Sided Platforms Matchmaking – providing a physical location (e.g. shopping mall) or a virtual location (e.g. a website  Diane Coyle | The Enlightened Economist - Enlightenment Economics
This is a very clear introduction to the economic models, but the book is now The Matchmakers: The New Economics of Multisided Platforms, due out in May. Paying with Plastic: The Digital Revolution in Buying and Borrowing
helpful history, with an economics lean. would love for David Evans to update his book for the . The Matchmakers: The New Economics of Multisided Platforms. How Catalysts Ignite: The Economics of Platform-Based Start-Ups
Entrepreneurs who start multi-sided platforms must secure enough customers new firms do not get any of their money back in 43.7 percent of the first-round . a matchmaking service in competition with other platform  attention rivalry among online platforms and its implications
Existing ones frequently add new features to keep 3 Attention rivals are multi-sided platforms; they are intermediaries between suppliers and demanders International Antitrust Economics, forthcoming. .. Matchmaker.com.

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